Legal
Privacy Policy
Last updated: June 14, 2026
Sellentic.ai is software that helps Amazon sellers and agencies analyze profitability, monitor brand health, and track keyword performance. This Privacy Policy explains how we collect, use, store, and protect information, including information obtained through Amazon's Selling Partner API (“SP-API”).
1. Information We Collect
Account information. When you create an account, we collect your name, email address, company name, and billing information.
Amazon Information. When you connect your Amazon Seller Central account via SP-API, we access data including order history, fee and financial reports, advertising spend, catalog and listing data, brand analytics, and notifications related to listing or account status (“Amazon Information”). We request only the access scopes required for the features described on our Features page.
Usage data. We collect information about how you use Sellentic.ai, including pages visited, features used, and device/browser information, to improve the product.
2. How We Use Information
We use Amazon Information solely to provide the services you've requested — generating profit reports, monitoring your listings, and analyzing keyword performance. We do not use Amazon Information for advertising, marketing to third parties, or any purpose unrelated to the services you've signed up for.
We use account and usage data to operate, maintain, and improve Sellentic.ai, to communicate with you about your account, and to provide customer support.
3. Data Storage and Security
Amazon Information is encrypted at rest using AES-256 encryption and in transit using TLS. Data is stored on AWS infrastructure with access restricted to authorized personnel on a need-to-know basis. Authentication to your Amazon account is managed through OAuth; we do not store your Amazon Seller Central password.
4. Data Retention and Deletion
We retain Amazon Information for as long as your account is active and your SP-API authorization remains valid. If you disconnect your Amazon account or close your Sellentic.ai account, we will delete Amazon Information within 30 days, except where retention is required for legal or accounting purposes.
5. Data Sharing
We do not sell Amazon Information or account data to third parties. We may share data with service providers (such as cloud hosting providers) who process it on our behalf under confidentiality obligations, and only as necessary to operate Sellentic.ai. We may disclose information if required by law.
6. Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us at contact.sellentic@gmail.com. You can revoke Sellentic.ai's access to your Amazon account at any time through Seller Central.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated by email or through the Sellentic.ai dashboard.
8. Contact Us
Questions about this Privacy Policy can be sent to contact.sellentic@gmail.com or 21725 N 20th Ave, Suite 101-102 #1011, Phoenix, AZ 85027-2640.